Category X evaluates every product range within a category, aggregated by Breakthrough Score, enabling precise predictions about which features will drive success in the future. Uncover trends across:

• Ingredient and flavor profiles
• Nutritional priorities
• Innovation potential
• Market impact
• Pricing strategies
• Communication and positioning methods
• Packaging and presentation
• Seasonal influences
• Direct consumer feedback

With the world's first AI predictive insights tool for categories and sub-categories, you can stay ahead by anticipating tomorrow's market demands today.

The world is changing so fast. Product types and even entire categories are emerging at a rate never seen before. Build the best case for the emergence of a new category (or sub-category) by showcasing its potential with the richest data sets. Position yourself as the pin-up to drive the category. Think Brewdog for craft beer.

Don't waste more time or money on NPD research. Category X is the last insight tool you'll ever need for new product development. The richest cross-category insights give you the confidence to invest in new ranges that are most likely to sell and fit a customer profile you desire.