An overview of all key insights, data signals, and strategic opportunities in one concise narrative. We distil the data into three core points: why you'll drive sales, fill gaps in their range, and reach shoppers they're currently missing.

A snapshot of how the category is performing right now and where your brand fits in. We map out all the players, product types, and shelf presence to reveal who's winning, who's coasting, and where the gaps are.

What's trending out in the world but missing in stores.

Using Buzz Score data and cultural signals, we show which trends are gaining momentum but still underrepresented in their range, and how your brand aligns with them.

Which shopper types the retailers aren't serving and how you can fit the gaps.

What trends matter to your brand right now.

We show where your products land on the cultural map, how they fill white space in the category, and why the timing is right to list you. This includes historical trend growth and where your brand sits in the next wave.

How you unlock new audiences for the retailer. We show how your brand changes the shopper landscape increasing relevance with underserved segments. Includes before/after projections, messaging tips, and activation ideas.

The commercial value of adding your brand to their shelf. From score boosts to market share projections, we quantify what you bring: increased momentum, broader appeal, and real revenue potential backed by category data.

How you stand out next to their current range.

We directly compare your performance, positioning, and consumer pull to top competitors already on shelf and highlight the unique edge your brand brings.

Clear recommendations on how to position and expand your range, what messaging to lead with, and how to activate both in-store and online, including NPD ideas based on unmet demand.