Affinity Pulse
MapšThe Regions, Cities, Towns and Store Types š Where Your Product Is Most Likely To ā¹ Sell
A distribution strategy that focuses on increasing Rate of Sale
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How does it work?
The Affinity Pulse builds an audience of engaged consumers around your product.
We map their geographic location to uncover high-potential sales areas.
With precision targeting, you can focus distributing in areas and stores with high customer interest.
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Optimally placed products
At scale, our analysis compares your product set against locations, store formats, and specific retailers.
This allows us to identify the optimal selling environments for your product. Find the best-fit retailers in the best-fit location.
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Distribute and activate
Optimised distribution and activation by highlighting the areas, locations, and store formats most likely to have a high sales performance.
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Target right. Sell more.
Combining the Affinity Pulse's targeted audience mapping with your Breakthrough Score's predictive analytics for a comprehensive view of ideal product distribution across regions and retailers.
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