Science is Sexy Thanks to Femtech

Culture | LJ | 10 Minute Read

Science is Sexy Thanks to Femtech

Culture | LJ | 10 Minute Read

If the word She-conomy makes you be a little bit sick into your mouth, I get that. Trigger warning - I’m about to use that phrase, but in a really camp and cunty way. Okay, here we go:

Welcome to the She-conomy, where women's health is emerging as a booming market for global brands. A mahoosive transformation is underway, driven by cultural shifts and the rise of women's empowerment. According to research from Frost & Sullivan, the femtech industry could skyrocket to a staggering $50 billion within the next seven years.

The exciting developments in femtech are reshaping how women access and manage their health. Thanks to innovative apps and direct-to-consumer services, once-elusive resources like fertility testing and birth control are becoming more readily available. But femtech's reach extends far beyond these essentials. It embraces a wide range of issues, from enhancing sexual wellness to alleviating the anxieties associated with gynaecological visits. The scope of femtech is continually expanding, catering to the diverse and evolving needs of women.

But hold on tight, because femtech is about more than just medical science. We're talking about mind-blowing gadgets that will leave you breathless. Brace yourself for a journey into the realm of pleasure-enhancing toys and technologies that will revolutionise your bedroom experience like a sultry symphony. And fear not, because we'll also tackle the taboo subjects that make you squirm, like visiting your friendly neighbourhood gyno. Yes, we're going there, ladies, because nothing should be off-limits when it comes to our health and pleasure.

Q: How can you tell LJ wrote a blog?
A:When there’s a needless definition section ofc!

Soooo what actually is Femtech?

Femtech is a term that refers to diagnostic tools, products, services, wearables and software that use technology to address women's health issues, including menstrual health, reproductive health, sexual health, maternal health and menopause. Femtech companies also provide products that encompass general health conditions that affect more women than men or affect them differently than they affect men, such as osteoporosis.

Meet the trailblazers of the sexual wellness industry, like Unbound and Hot Octopuss, who are on a mission to banish taboos and create a more inclusive and female-friendly experience.

These fearless innovators aren't just designing sleek and stylish products; they're revolutionising the way we think and talk about feminine pleasure. Their goal? To make achieving the ultimate O-face as acceptable and accessible as booking a mani-pedi. It's all about breaking down barriers and creating a safe space where everyone can explore their desires without judgment. But how are they doing it, you ask? Well, they're pulling out all the stops. Some are designing immersive offline experiences that allow people to discover and celebrate their sexuality in a fun and empowering way. Think pop-up shops that feel more like a luxurious boudoir than a seedy adult store. It's all about creating an environment where pleasure is celebrated, and education goes hand in hand with exploration.

Others are diving headfirst into the world of technology, bringing biofeedback into the bedroom. Enter the Lioness smart vibrator, a true marvel of modern innovation. This groundbreaking device not only knows its way around the pleasure zones but also connects seamlessly with a smartphone app. Yes, you heard that right—a vibrator with an app! It's like having a personal pleasure coach right at your fingertips, guiding you on a journey of self-discovery and enhancing your pleasure to new heights.
With biofeedback technology, you can track and analyse your own pleasure patterns, gaining a deeper understanding of what makes your heart race and your toes curl. It's like having a secret weapon in your pursuit of pleasure—an intimate ally that helps you unlock the mysteries of your own desires.

In the realm of sexual intimacy, there's a new champion emerging—one that's giving a voice to those facing medical barriers and paving the way for a more inclusive and comfortable experience. Meet Emily Sauer, the mastermind behind the Ohnut, a groundbreaking silicone wearable that is set to revolutionize the way we address deep dyspareunia, commonly known as painful sex.

The Ohnut, with its sleek design and innovative technology, has recently reached its Kickstarter goal, bringing hope to countless individuals seeking a solution to the challenges of painful sex. This ingenious creation is not just a sexual wellness product; it's a catalyst for open and honest conversations about the discomfort and issues surrounding intimacy.

Inspired by her own personal journey and the lack of resources available, Sauer embarked on a mission to break the silence and offer a lifeline to those struggling with painful sex. She knew firsthand the feelings of shame and embarrassment that often accompany this issue, as well as the frustration of searching for answers in a sea of uncertainty. For Sauer, the Ohnut is more than a physical device—it's a symbol of empowerment and a platform for change. By creating a wearable solution that addresses the physical and emotional aspects of deep dyspareunia, she hopes to provide individuals with the tools they need to take control of their own sexual well-being.

Through her courageous efforts, Sauer is dismantling the stigma associated with painful sex and paving the way for a future where everyone feels comfortable seeking help and finding solutions. The Ohnut not only offers a path to pain-free intimacy but also encourages vital conversations about sexual health and pleasure, fostering understanding and empathy among young couples and beyond.

Say goodbye to the days of dreaded gynaecologist visits, thanks to the visionaries Carolyn Witte and Felicity Yost, founders of the digital health assistant startup Tia. What started as a chatbot app for young women seeking answers to their sexual health questions has evolved into something much bigger. Tia is revolutionising women's healthcare by breaking down stigmas and simplifying the entire experience.

After its full launch in 2019, the brand has focused on enhancing every aspect of the visit to the sexual health clinic. These brick-and-mortar clinics will feature trendy interior designs tailored to millennial women, along with integration with holistic wellness facilities. After getting a Pap smear, patients can have their nutritional needs assessed. Doctors will seamlessly access information from the Tia app, allowing for personalised care and meaningful conversations about overall well-being.

But Tia is not alone in this mission. Maven Clinic, founded in 2015, offers judgment-free virtual consultations with healthcare professionals and even delivers birth control to patients' doorsteps, making essential services more accessible to women from all walks of life. In addition, Maven Clinic supports women and parents in the workplace, providing maternity-leave assistance for employers and their employees.

These female entrepreneurs are reshaping healthcare, providing tailored and empowering solutions for women. With Tia and Maven Clinic leading the way, women no longer have to settle for impersonal or uncomfortable experiences. The future of women's health is here, and it's all about putting women first.

Femtech is steadily making its way into the mainstream, and even companies that traditionally focused on broader health issues are jumping on board. Take Fitbit, for example. They not only joined forces with the period tracking app Clue for their Ionic smartwatch, but they also introduced the Fitbit Versa wearable designed specifically for female customers.

With the Fitbit Versa, women can conveniently access their menstrual cycle information alongside other vital health metrics like sleep and heart rate. It's a comprehensive report of what's happening inside their bodies, all in one handy device. And here's the exciting part: the data collected from this collaboration could potentially create the largest database of menstrual health metrics. This valuable information might pave the way for doctors to gain a deeper understanding of women's wellness in the future.

So, whether you're tracking your steps, monitoring your sleep, documenting your orgasms, or keeping tabs on your monthly cycle, Femtech is infiltrating the world of health tech. It's an integration that recognises the unique needs of women and offers them the tools to take control of their well-being. Get ready to witness the future of women's health unfold, one smart device at a time!

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