In recent years, bots and financially-motivated influencers have imitated human opinion on review platforms and social media. Consumers of this style content are no longer convinced. Product reviews in their current form don't add value - for brands or consumers.

Welcome to tomorrow's retail.

Where product critiques aren't reviews, but stories about the humans trying them.

Where reviewers are incentivised to leave 1* reviews as well as 5*.

Where the heroes aren't your products, but the humans they were made for.

Their stories - about the products that fit their lifestyle, goals and values -gives brands a new superpower for growth - to test products, build hype and drive sales, in a way no script or bot ever could.

No bots. No scripts. No financially-motivated influencers.

Just real humans trying your products on camera, to provide the most effective form of social proofing.

An unrivalled level of authenticity that money can’t can buy.

Build hype online by challenging your target audience to try your products in specific contexts or for specific goals.