I am delighted to see your lovely environmental impact and your eco-friendly practices! I appreciate that you decided to use nothing but natural and vegan materials. Not to mention your usage of recyclable packaging. Nice!!

Love the choice of organic and vegan-friendly ingredients. I'm happy to learn that you use recyclable packaging for your products, not to mention they look really good and classy, too! Thank you for not testing your products on animals :)

Maiiro looks like an amazing brand! I love your commitment to being sustainable and caring about the environment.  It is good to see that you are using organic and vegan materials. Bonus point for using recyclable packaging.

I am impressed by Maiiro's commitment to sustainability. Their ingredients are sourced with care for the environment, and their products are suitable for everyone as they are vegan and hypoallergenic. The clean and green skincare line features sustainably sourced seaweed and organic ingredients, and I appreciate the use of recyclable packaging. I would like to know if Maiiro has any programs to give back to the community. Great Job so far, keep it up guys! :)

I love the fact that you use organic and vegan materials. Your skincare is plastic-free and has a recyclable packaging. Your ingredient sources are great.

Maiiro

Maiiro Anti-Ageing Cream

Maiiro Anti-Blemish Cream

Maiiro Organic Lip Salve

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                      A <b>Company for Good</b>&trade; is a company that has a clear social and environmental mission;
                      attempting to making a positive impact on people and the planet.
                    </span>

How much do you trust that <b>BRAND_NAME</b> is a Company for Good&trade;?

<div style="display: flex; margin-left: -15px; flex-direction: column; width: 115%; overflow-y: scroll; height: 640px; padding-right: 25px;">   <div style="display: flex; flex-direction: column; align-items: center;">     <img src="/static/img/wizard/blue_magnifying_glass.png" alt="bottle" style="height: 80px; max-width: 250px;"/>     <h3 style="font-family: Staatliches; font-size: 25px; font-weight: 600; color: black; margin-top: 30px;">Transparency</h3>   </div>   <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 10px;">     <img src="/static/img/icons/tick.png" style="width: 38px;"/>     <h6 style="font-family: Staatliches; font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Good things to look out for</h6>   </div>   <ul style="margin-left: 40px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Clearly mission driven with sustainability and ethicality at the heart of the business.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">A sustainability page/section/document complete with clear strategies, commitments, science based targets and current performance data.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Mentions connection to UN Development goals.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Demonstrates successes and failures honestly.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Reports are updated, at least, every year.</li>   </ul>    <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 10px;">     <img src="/static/img/icons/cross.png" style="width: 38px;"/>     <h6 style="font-family: Staatliches; font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Not so good things to look out for</h6>   </div>   <ul style="margin-left: 40px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Has no mention anywhere about sustainability.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Has no short or long term targets or commitments to sustainability or ethicallity at all.</li>   </ul>    <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 20px;">     <img src="/static/img/icons/yellow_exclamation_mark.png" style="height: 42px;"/>     <h6 style="font-family: Staatliches; font-size: 14px; font-weight: 600; color: black; margin-left: 25px; text-decoration: underline;">IMPORTANT</h6>   </div>   <h6 style="font-size: 12px; font-weight: 600; color: black; margin-left: 10px; margin-top: 10px;">You cannot hold every brand to the exact same standards. </h6>   <ul style="margin-left: 40px; margin-right: 20px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Large companies who have scaled across the planet with thousands of employees, should be investing more in proving their sustainability efforts.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Smaller companies with only a few products or staff, who are clearly mission driven, simply don’t have the resources to invest in such detail.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Where a company is clearly trying - be positive. If you are not sure you can always abstain from leaving a review.</li>   </ul>  </div>

Are <b>BRAND_NAME</b> transparent about their sustainability efforts?

<div style="display: flex; margin-left: -15px; flex-direction: column; width: 115%; overflow-y: scroll; height: 640px; padding-right: 28px;">   <div style="display: flex; flex-direction: column; align-items: center;">     <img src="/static/img/wizard/smiley_face.png" alt="bottle" style="height: 80px; max-width: 250px;"/>     <h3 style="font-family: Staatliches; font-size: 25px; font-weight: 600; color: black; margin-top: 30px;">Social</h3>   </div>   <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 10px;">     <img src="/static/img/icons/tick.png" style="width: 38px;"/>     <h6 style="font-family: Staatliches; font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Good things to look out for</h6>   </div>   <ul style="margin-left: 40px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Certified as a Living Wage Foundation, Fair Trade or similar, company.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Certified as having a slavery-free supply chain.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">References the UN’s Sustainable Development Goals (SDGs) regarding labour rights in reports.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Transparently reports on employee awareness, inclusivity and diversity.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Supports charities and non-profit organisations if possible.</li>   </ul>    <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 10px;">     <img src="/static/img/icons/cross.png" style="width: 38px;"/>     <h6 style="font-family: Staatliches; font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Not so good things to look out for</h6>   </div>   <ul style="margin-left: 40px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Has no mention anywhere about social responsibility.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Shares no updates about employee awareness, inclusivity and diversity.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Has no short and long term targets or commitments to social responsibility.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Talks about the importance of social responsibility but no evidence of implementation.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Not certified as having a slavery-free supply chain.</li>   </ul>    <div style="display: flex; flex-direction: row; align-items: center; margin-top: 30px; margin-left: 20px;">     <img src="/static/img/icons/yellow_exclamation_mark.png" style="height: 42px;"/>     <h6 style="font-size: 14px; font-weight: 600; color: black; margin-left: 25px; text-decoration: underline;">IMPORTANT</h6>   </div>   <h6 style="font-size: 12px; font-weight: 600; color: black; margin-left: 10px; margin-top: 10px;">You cannot hold every brand to the exact same standards.</h6>   <ul style="margin-left: 40px; margin-top: 20px;">     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Large companies who have scaled across the planet with thousands of employees, should be investing more in proving their sustainability efforts.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Smaller companies with only a few products or staff, who are clearly mission driven, simply don’t have the resources to invest in such detail.</li>     <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Where a company is clearly trying - be positive. If you are not sure you can always abstain from leaving a review.</li>   </ul>  </div>

Do you trust that <b>BRAND_NAME</b> ensures good labour rights and conditions for its workers?

How much a company has a clear social and environmental mission.

Company for Good

A measure of how much consumers trust a company has a clear social and environmental mission and is attempting to making a positive impact on people and the planet.

How transparent a brand is in their sustainability reporting.

Transparency

A measure of how transparent consumers think a brand is in their sustainability reporting.

How much a brand ensures good labour rights and conditions for their staff.

Social

A measure of how much consumers trust a brand ensures good labour rights and conditions for their staff.

Loved your website and reading about your sustainability aims and how you are achieving them. Awesome cruelty-free, vegan products and amazingly innovative packaging solutions. Awesome guys!

Maiiro uses solely organic and natural ingredients. These hypoallergenic products are sustainable. The packaging is eco-friendly as it's made of biodegradable and recyclable materials. I like their eco-friendliness and trust Maiiro's attempts to protect the seas and environment.

Maiiro has a wide range of clean and green skincare products made of sustainably sourced seaweed and organic ingredients without fragrance and parabens. Glad that the packaging is using recyclable packaging. Do you have any social initiatives? :)

Great skin care products, with mostly organic ingredients like sustainably sourced seaweed. Seaweed really is a magical sea plant. Id like to know the harvesting methods sourcing and suppliers.

Your sustainability effort is impressive. Reducing plastic use, the packaging is biodegradable and recyclable. And the ingredients are vegan and organic. Keep up the good work


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  <h3 style="font-size: 25px; font-weight: 600; color: black; margin-top: 30px;">Leave a comment</h3> 
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  <img src="/static/img/icons/tick.png" style="width: 38px;"/> 
  <h6 style="font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Good things to say</h6> 
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  <h6 style="font-size: 12px; margin-top: 20px; font-weight: 400; color: black; margin-left: 10px;">This is a conversation starter - we want you to have the opportunity to shape sustainability strategies.</h6> 
  <h6 style="font-size: 12px; margin-top: 20px; font-weight: 400; color: black; margin-left: 10px;">Comment your:</h6> 
<ul style="margin-left: 30px; margin-top: 0px;"> 
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Ideas</li>
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Praise</li> 
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Questions</li> 
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Concerns</li>   
</ul> 
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  <img src="/static/img/icons/cross.png" style="width: 38px;"/>  
  <h6 style="font-size: 14px; font-weight: 600; color: black; margin-left: 10px;">Not so good things to say</h6> 
</div> 
<ul style="margin-left: 20px; margin-top: 20px;"> 
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Things unrelated to sustainability.</li>   
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Details about your itchy feet. Gross. </li>   
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">Claims that you couldn’t back up with evidence. We might ask you for it.</li> 
  <li style="font-size: 12px; font-weight: 400; color: black; padding: 2px;">If you haven’t purchased the product, don’t make statements, ask questions..</li> 
</ul>

Maiiro

197 ratings

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