International Society of Sustainability Professionals

How much a company has a clear social and environmental mission.

Company for Good

A measure of how much consumers trust a company has a clear social and environmental mission and is attempting to making a positive impact on people and the planet.

How transparent a brand is in their sustainability reporting.

Transparency

A measure of how transparent consumers think a brand is in their sustainability reporting.

How much a brand ensures good labour rights and conditions for their staff.

Social

A measure of how much consumers trust a brand ensures good labour rights and conditions for their staff.

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